Caleb

I'm Caleb. I think creative work deserves to be treated like a real business, not a hobby that occasionally pays out, and that gap is basically my whole focus. A lot of creators are making decent money with no real idea where it goes, so that's usually where I come in: figuring out what to charge, untangling where your income actually comes from, and putting a few light systems in place so things hold together without the monthly panic. No hustle-culture nonsense, no twelve-tab spreadsheets you'll never open again. I get genuinely nerdy about this stuff, so show me a messy revenue setup and I'm happy for an hour. It's all far less intimidating than it sounds, and honestly kind of satisfying once it's running.